Who The Fi?
Who The Fi?

Insurance is complicated. Insurance is expensive. And getting insurance just takes… so… long. Here at Fi Life, we’re changing everything.



About Us

Fi Life is the largest online platform for term life insurance in Malaysia.

We launched in 2015 under our previous brand name of U For Life, the first insurtech service in Malaysia. Since then, we have facilitated over RM600 million in life insurance coverage for customers nationwide.

In February 2019, we rebranded ourselves to Fi Life to support our goal of helping our customers achieve Financial Independence. Providing life insurance is only the beginning.



Our Partner

Tokio Marine Life Insurance Malaysia Bhd.

Our life insurance policies are underwritten by Tokio Marine Life Insurance Malaysia Bhd, a life insurance company with presence in Malaysia since 1948. They are part of the Tokio Marine Group, which is headquartered in Tokyo, and one of the world’s top 20 largest insurance companies.

Tokio Marine Life Insurance Malaysia Bhd. is highly committed in providing a safe, secure, reliable, accurate and transparent environment to its customers as well as prompt response on services rendered to the best of their ability. For more information please refer to their Client's Charter.