Insurance is complicated. Insurance is expensive. And getting insurance just takes… so… long. Here at Fi Life, we’re changing everything.
About Us
Fi Life began in 2018 through the acquisition of U For Life, Malaysia's first direct-to-consumer online life insurance service.
From 2023 - March 2025, we were approved to participate in the Bank Negara Malaysia's Regulatory Sandbox, to test our own digital life insurance solutions. Our digital insurance service is now operated by our sister company, Fi Select Sdn Bhd, which distributes life insurance policies of Tokio Marine Life Insurance Malaysia Bhd and medical insurance policies of Generali Insurance Malaysia Bhd.
Executive Directors
Malek Ali
Malek founded Fi Life in 2018. He was appalled at how unnecessarily complicated and expensive life insurance is in Malaysia which even he, with his Harvard MBA credentials, found hard to understand. He vowed to disrupt the Malaysian life insurance industry by offering simple, easy-to-understand and inexpensive life insurance.
Malek is also the founder of Malaysia’s most influential radio station, BFM 89.9, and a certified financial planner.
Tan Jiann Meng
Jiann Meng co-founded Fi Life with Malek, A Cambridge University Math graduate, a former credit analyst with bond asset manager Opus Asset Management and a certified financial planner, he too was motivated to co-found Fi Life because of the unnecessary complexity and cost of existing life insurance products.
Independent Directors
Liew Pek Hin
Liew was the former CEO of Malaysian Life Reinsurance Group Bhd with 25 years of actuarial experience spanning life and general insurance. He was a past President of the Actuarial Society of Malaysia.
Liew is the chairman of the Fi Life board.
Eric Ooi
Eric Ooi was a partner of PricewaterhouseCoopers (PwC), and had specific experience of auditing banking and insurance groups. He has 38 years of audit experience and rose to become the Asia leader of PwC’s Assurance practice He is currently an Independent non-executive director of Genting Berhad and BAT Malaysia Berhad.
Our Reinsurer
Hannover Re, with gross premium of more than EUR 27 billion, is the third-largest reinsurer in the world. Established in 1966, the Hannover Re Group today ransacts all lines of life & health and property & casualty reinsurance through a network of more than 170 subsidiaries, branches and representative offices worldwide. The Group’s German business is written by the subsidiary E+S Rück. Hannover Re is rated AA- “Very Strong” by Standard & Poors and A+ “Superior” by A.M. Best, reflecting outstanding insurer financial strength.